This ad was a part of an ad campaign that was launched in Chicago in 2013 due to the high rate of teen pregnancy in and around Chicago; in fact Chicago has one of the highest teenage pregnancy rates in the country. The ad did its job in that it stirred up a lot of talk and lowered the teen pregnancy rate in Chicago by thirty-three percent. It reaches us emotionally through pathos, targeting teenagers in the Chicago area effectively using an image of a pregnant male.
In this ad we see a teen male sitting on his skate board showing his pregnant belly, something that is definitely going to grab the attention of anyone passing by this ad. The ad has but five words on it, “UNEXPECTED? Most teen pregnancies are.” Simply stating that most teen pregnancies are unexpected…along with this simple statement, the other ads within this series include a longer slogan, “…Avoid unplanned pregnancies and sexually transmitted infections. Use Condoms. Or wait.” This ad’s slogan is especially effective because it makes the intended audience think about the complications of the truth that most teen pregnancies are unexpected.
The intended audience for this ad includes both males and females from about thirteen to twenty (specifically), but it caught the attention of all ages. When polled about the effectiveness of this ad, residents of the Chicago area found it to be effective in highlighting how girls are looked at by suddenly (yet only momentarily) thrusting the responsibility of carrying a child for nine months upon the males. Thus, a lot of young boys were intrigued by this ad as well, bringing them to think of how they would feel and look carrying around all the weight and evidence of their mistakes. It also shows that even though the boys are not the ones to be pregnant for nine months it can still affect them through sexually transmitted infections.
This ad uses visual aid to draw attention to the message that’s trying to be conveyed here. That message is that sex can lead to an unexpected pregnancy and/or one (or even multiple) sexually transmitted infections. The male has to deal with these things too, but the evidence isn’t there like it is for the females, showing for nine months on the front of their bodies.
After this ad was placed in Chicago, and similar ads were used in the surrounding areas, the teen pregnancy rates dropped significantly, portraying just how effective this ad campaign is and can be. This ad could be just as effective when placed just about anywhere because of its interesting portrayal of teen pregnancy and the effects it can have on un-expecting teens.
In conclusion, this ad series was very effective in capturing the attention of teens in the Chicago area and helping to lower the teen pregnancy rate. It made others more aware of the consequences of un-safe sex and how it not only can lead to an unexpected pregnancy but also sexually transmitted infections effecting both females and males.
In this ad we see a teen male sitting on his skate board showing his pregnant belly, something that is definitely going to grab the attention of anyone passing by this ad. The ad has but five words on it, “UNEXPECTED? Most teen pregnancies are.” Simply stating that most teen pregnancies are unexpected…along with this simple statement, the other ads within this series include a longer slogan, “…Avoid unplanned pregnancies and sexually transmitted infections. Use Condoms. Or wait.” This ad’s slogan is especially effective because it makes the intended audience think about the complications of the truth that most teen pregnancies are unexpected.
The intended audience for this ad includes both males and females from about thirteen to twenty (specifically), but it caught the attention of all ages. When polled about the effectiveness of this ad, residents of the Chicago area found it to be effective in highlighting how girls are looked at by suddenly (yet only momentarily) thrusting the responsibility of carrying a child for nine months upon the males. Thus, a lot of young boys were intrigued by this ad as well, bringing them to think of how they would feel and look carrying around all the weight and evidence of their mistakes. It also shows that even though the boys are not the ones to be pregnant for nine months it can still affect them through sexually transmitted infections.
This ad uses visual aid to draw attention to the message that’s trying to be conveyed here. That message is that sex can lead to an unexpected pregnancy and/or one (or even multiple) sexually transmitted infections. The male has to deal with these things too, but the evidence isn’t there like it is for the females, showing for nine months on the front of their bodies.
After this ad was placed in Chicago, and similar ads were used in the surrounding areas, the teen pregnancy rates dropped significantly, portraying just how effective this ad campaign is and can be. This ad could be just as effective when placed just about anywhere because of its interesting portrayal of teen pregnancy and the effects it can have on un-expecting teens.
In conclusion, this ad series was very effective in capturing the attention of teens in the Chicago area and helping to lower the teen pregnancy rate. It made others more aware of the consequences of un-safe sex and how it not only can lead to an unexpected pregnancy but also sexually transmitted infections effecting both females and males.